making emphasis relevant

i've been asked to create a lesson plan that deals with emphasis as a principle of design. this is not the easiest thing to get 9th and 10th grade students excited about, but i think i've found a way to make it relevant. what is emphasized in our society? product, capital and ADVERTISEMENT! ads are everywhere. when you're out, they are around, on buses, buildings, in shopping malls, doctors offices, hair salons, grocery stores, etc. even when you head home you're surrounded by advertisement. the television is the number one source, but it's also on the things we use. our cleansing products and food packages are all carefully designed to make us want more. I believe that getting students to think critically about advertisement by breaking down its design will help them to understand what is being sold. is it really all that important to have? i want students to find emphasis in commercial art and compare it to fine art. both are selling something, or promoting something, but the difference is what they will have to determine.

main idea:

fine art uses the principle of design: emphasis, to draw attention to an idea

ex:

vs

commercial art uses the principle of design: emphasis, to sell a product

ex:

now what to do for an activity..

to be continued...