Tuesday, April 3, 2012

emphasize and advertise

the activity has been decided. to help 9th and 10th grade students better understand emphasis of design they will first view some examples of emphasis and go over simple techniques that create a focal point. they will look at example in both fine and commercial art and begin to look closer at WHAT is being emphasized. also, why?
an activity to get the students started will be to look at an ad from a magazine. they must determine what is being emphasized and how its being done. they must find at least one technique in creating emphasis that was mentioned in the introduction (contrast, isolation, convergence, the unusual, placement/location), but they mat also mention any other way they notice emphasis being used. shock value is one i've seen in both commercial and fine arts. when the activity is completed students will use the ad they have or find a new to re-create in a collage project. they will have to use some part of the original ad in their design. they must decide on a focal point that emphasized a product or idea. here are some examples of what i'd like the final product to look like:

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